Sound as an
extension
of your brand.
Newphonia was born from a conviction: what your customers hear matters as much as what they see. And that no one should have to endure a generic playlist to fill their space.
Hello. My name is Thierry David Maman, and I founded Newphonia.
An entrepreneur for some twenty years, I've helped brands, retailers and franchises with what they leave in their customers' memory. And I noticed one thing: sound — which affects absolutely everyone — is almost always something endured. A generic playlist. A murky license. A cost.
With Newphonia, we decided to flip that relationship. An atmosphere generated for your brand, replicated identically across all your sites, that can become an asset rather than an expense. Sound as an extension of your image — and as an economic lever.
We developed a music generation technology, surrounded by product experts and teams who support every brand: that every second of listening in a space should serve something — your identity, your clientele, and the memory they'll keep of you.
And we go further: part of Newphonia's revenue funds a grant dedicated to young artists who want to collaborate with Newphonia Records — guaranteeing them the production of singles, albums and video content for social media, as well as distribution on music streaming platforms, with royalties.
Our AI creates. Our teams support you.
Every Newphonia atmosphere is generated by our artificial intelligence system. The human team is here to advise, configure and adapt — never to compose. Here are the three steps of your support.
Strategy conversation
We start by listening — to your brand, your customers, your spaces, your vision. A deep conversation to understand the soul of your business and define the sonic DNA that will extend it. No generic moodboard: a bespoke reading of your world.
Generating the atmosphere
Our AI engine generates your atmosphere from the parameters defined in step one. Roman configures and adjusts the sonic parameters — tempo, grain, density, seasonal variations — to align them precisely with your brand. He configures; he does not perform.
Implementation & support
On-site deployment, training of local teams, monthly follow-up, seasonal adjustments. A single point of contact who knows your brand inside out and stays by your side throughout — human responsiveness, not a ticket in a system.
twelve thousand tracks.
Technology in service
of the experience.
Newphonia's artificial intelligence generates all atmospheres in full. It observes the flows of your space, understands the hour, the footfall, the weather, and adjusts the atmosphere — down to the beat. The result is never generic: it's your programming, in motion.
Three principles that guide our work.
Not a method, not a formula. A way of looking at the atmosphere of a space.
Understand before generating.
Before the first generation, we observe: who passes, at what hour, in what mood. The atmosphere that emerges is never a guess — it's the answer to what your space already tells.
Our AI creates, our teams support you.
Our AI engine generates all music in full. Humans intervene only for advice, configuration and support — never to compose or perform.
An expense that becomes a lever.
Audio capsules sponsored by your partners, shared monthly revenue, real impact measurement. Your sonic identity works for you, not the other way around.
Beyond the atmosphere, a label.
Newphonia Records extends our mission: putting technology at the service of human creativity, supporting young artists from production to distribution.
Note: The atmospheres broadcast by the Newphonia application are entirely AI-generated — no track produced by Newphonia Records is included in them. These two activities are distinct and independent.
A 30-minute conversation.
The best way to find out whether Newphonia can sign the atmosphere of your brand is to talk to us directly.